Social Media Marketing

What Would Happen If You Lost Your Social Media Followers?

One Tuesday last spring, Twitter users logged into their accounts to discover all their followers were gone. So were the people they were following. Instead of being part of one big Twitter party, everyone was alone in the virtual Twitterverse. What happened? Twitter’s server crashed and deleted everyone’s followers. For Twitter addicts this was a […]

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Why I’m Helping People Get Started with Social Media Marketing

Since learning the ins and outs of LinkedIn, Facebook and Twitter, I’ve become something of a social media evangelist. I love using social media, I’m getting amazing results and I’m not shy about telling everyone about it. And social media use is exploding. If you believe the hype, everyone is using it. I’ve learned however,

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Facebook, LinkedIn or Twitter: Which Social Media Site is For You?

Updated May 2017 If you’re new to social media marketing and trying to figure out where to start, it can be a daunting task. There are so many different sites; where do you go first? Even if there is a social media site devoted specifically to your industry or teeming with your target market, I

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Get more newsletter subscribers using Twitter

When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion – and hadn’t won significant attention from a blogging superstar

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