Going live helps you gain visibility, show off your expertise and generate leads for your business.
But only if people actually watch your videos!
It’s important to remember that video marketing (and in fact all marketing) is not a get rich quick scheme. It’s the difference between farming and hunting. You plant sees today and harvest them down the road.
However, if you are making these live video intro mistakes they are costing you views.
Read More→While content is the most important part, choosing the right background for your videos makes a big difference. The goal is to make YOU, not your background, the star of your videos.
If you’re a coach, consultant or other small business owner making occasional videos as part of your marketing, you probably don’t have the space to set up a dedicated home studio, nor do you need one.
You also don’t want a complicated setup that takes a lot of time to put up and take down each time you want to record a video. When you have the inspiration or the time to record a video, you want to be ready to go at a moment’s notice. Anything that slows you down (like a complicated backdrop) will decrease your chances of actually getting to the point of hitting record.
Read More→Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts.
Before I answer whether you should be marketing with YouTube Shorts, let’s define what exactly are YouTube Shorts. YouTube Shorts are YouTube’s version of Instagram Reels, which are Instagram’s version of TikTok (there’s a fair bit of cannibalisms in the social media world).
Read More→The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”
The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.”
But if you acknowledge that your marketing activities take time to bear fruit, how do you know if a particular marketing activity is worth investing your time in?
Let’s look at video marketing. What is actually possible to achieve with your videos?
This week one of my clients, a business coach, had an amazing result from her live videos.
It didn’t come from her first video. Not even her 10th.
Read More→Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.
Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.
