Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now.

Whether you’ve never shot a single video or you’ve done a few but it’s not a consistent part of your social media marketing strategy, if you want to grow your business you need to consider adding video to your social media marketing strategy.

Here are the six reasons you need to start (or just scroll down and watch the video if you prefer).

Video is Easy and Everywhere

In the early days of video it was complicated to create and even difficult to watch. Your audience needed to download software, create an account and figure out how to make it work. And the bandwidth was low so quality was poor.