YouTube Marketing

Marketing with YouTube Shorts

Marketing With YouTube Shorts: Should You Try It?

Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts. What are YouTube Shorts? Before I answer whether you should be marketing with

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video marketing for coaches

What’s Possible When Coaches Use Video Marketing

The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.” But if you acknowledge that your marketing activities take time to bear fruit, how do

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What to say in Live videos: Get Personal

What to Say on Live Videos: Part 1

Getting Personal (Not Private) Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience. Video has become a major driver of visibility online. The algorithms are

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6compelling reasons to start video marketing

6 Compelling Reasons You Need to Start Video Marketing

Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now. Whether you’ve never shot a single video or you’ve done a few but it’s

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choosing a background for your videos

Filming a Video For Your business? Your Video Background Matters

When recording a video in your home office your video background matters. But what if you don’t have the space (or the budget) to create a dedicated studio for recording your videos? In this video I share some simple tips for making sure your background works so your message can shine through. Part of my

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You Should be Using Video Marketing

Why You Should Be Using Video Marketing for Your Small Business

Did you know that using video makes it 53 times likelier that you will show up on page one of a Google search? Yet many small business owners, consultants and solopreneurs and afraid of video marketing. And I agree, it can be intimidating. I’ve suddenly started buying and wearing makeup entirely because of video marketing.

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