If the thought of hitting “record” makes your palms sweat, don’t worry—you’re not alone. Getting comfortable on camera is like training for a marathon. You don’t start by running 26 miles; you start small and build your way up. This approach hit home for me recently when I injured my leg. I went from walking […]
Nervous About Being On Camera? Start Building Your Video Muscles Now Read More »
Going live helps you gain visibility, show off your expertise and generate leads for your business.
But only if people actually watch your videos! Are you making these mistakes that are making people click away?
Live Video Intro Mistakes That Cost Views Read More »
While content is the most important part, choosing the right background for your videos makes a big difference. The goal is to make YOU, not your background, the star of your videos. If you’re a coach, consultant or other small business owner making occasional videos as part of your marketing, you probably don’t have the
Choosing a Background For Your Videos Read More »
Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts. What are YouTube Shorts? Before I answer whether you should be marketing with
Marketing With YouTube Shorts: Should You Try It? Read More »
The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.” But if you acknowledge that your marketing activities take time to bear fruit, how do
What’s Possible When Coaches Use Video Marketing Read More »
Getting Personal (Not Private) Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience. Video has become a major driver of visibility online. The algorithms are
What to Say on Live Videos: Part 1 Read More »
Why should you start video marketing? I’ll bet you’ve watched an online video in the past week. More importantly, I’ll bet your customers are watching video too. That’s why if you haven’t started you need to start video marketing right now. Whether you’ve never shot a single video or you’ve done a few but it’s
6 Compelling Reasons You Need to Start Video Marketing Read More »
When recording a video in your home office your video background matters. But what if you don’t have the space (or the budget) to create a dedicated studio for recording your videos? In this video I share some simple tips for making sure your background works so your message can shine through. Part of my
Filming a Video For Your business? Your Video Background Matters Read More »
Did you know that using video makes it 53 times likelier that you will show up on page one of a Google search? Yet many small business owners, consultants and solopreneurs and afraid of video marketing. And I agree, it can be intimidating. I’ve suddenly started buying and wearing makeup entirely because of video marketing.
Why You Should Be Using Video Marketing for Your Small Business Read More »
YouTube is rolling out a new feature called “Cards”. This feature lets you add a graphical call to action on your videos. In fact, you can have up to five cards per video. And yes, the cards are clickable. One of the things that makes these great is you can create an “evergreen” video but
Video Marketing – YouTube Cards Read More »