This post is written by guest blogger Brendan Cruickshank. And while he has written about how to find green jobs, his advice works equally well for business owners and freelancers who want to find green clients. In an information age, one critical factor stands out – the likelihood that potential employers will investigate you anonymously is […]
A Sustainable Identity: 5 Tips on How to Brand Yourself Green Read More »
The Best Baby Boomer Bloggers on the Web! This week it’s my turn to host the Blogging Boomers Carnival. On this sunny but frigid January morning I am posting links to the best blog posts from the members of this eclectic group of baby boomer bloggers. As always, please visit each of these articles and
Blogging Boomers Carnival #192 Read More »
Because Twitter is such a short and sweet medium with very few options for creating a profile many people don’t put much thought into their Twitter profile. However, there are a few things you can do to make the most of your Twitter profile. Your Bio Although your Twitter bio is only 160 characters it
Three Quick Tips for Making a Better Twitter Profile Read More »
Being a small business owner means you have to wear many hats: bookkeeper, marketer, sales manager, chief bottle washer etc.. It’s hard keeping all the balls in the air. But if you suffer from seasonal affective disorder, January and February can be a real struggle. I know, because I have SAD too. This means in
Keeping Your Business Going During the Winter Blues Read More »
If you’re using LinkedIn you know it’s a great social networking site for business professionals. You can network, look up potential business partners, search for suppliers, do research and get found by prospects. What you may not know is your LinkedIn profile is public and searched by search engines link Google. There are several things
How to Optimize Your LinkedIn Profile for SEO Read More »
Facebook has launched a new-look profile over the last few days. If you haven’t seen it yet, log into Facebook and check it out. The look is cleaner, with more graphics. There is more information about you right under your name and photos of you show up front and centre. The photos under your name
See the New Facebook Profile Read More »
Winter has finally come to Owen Sound, although we seem to have missed the worst of the winter storms so far, much to my son’s regret (he’s chomping at the bit for a snow day). I always find it easier to think about Christmas when there’s snow on the ground. Last week my family kept
Another Blogging Boomers Carnival Read More »
Of all the social media sites, LinkedIn is probably the least intuitive. Many people find it difficult to figure out how to meeting new people or participate on the site. That’s probably why so many people join, get five connections, then give up. However, if you don’t want to give up, watch this video about
Using LinkedIn: Having Conversations in Groups Read More »
Recently I was reading Unmarketing by Scott Stratton. In the introduction he says: Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers. Just like branding is not your logo, marketing is not something you
Marketing Is Not a Task, It’s a Way of Doing Business Read More »
Yesterday I wrote about why you need to take your online connections off-line. Today I’ll tell you how. When you met somebody online and you’ve had some sort of an ongoing conversation, someone you think you might have a connection with, approach them about having an off-line conversation. You can send them a private message
How to Have Off-Line Conversations with Your Online Connections Read More »