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Archive for Marketing Basics – Page 2

Marketing Basics to promote and market your small business

social media spring-cleaning

It’s Time For Your Social Media Spring Cleaning

Posted on March 17, 2015
by Andrea J. Stenberg

 

Social Media Spring Cleaning



When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do once or twice a year. No one really likes spring cleaning, but it’s a necessary evil.

Same is true of your social media. You need to clean things up, ensure your profiles are current and fresh.

When was the last time you accessed all your social networks from your desktop computer? Many people look at updates and make posts from mobile devices or using a 3rd party app like Buffer or Hootsuite.

These are fine ways to stay in touch … I do it myself. But it’s worth it to every once in a while to log into your account from your desktop machine to see how your profile looks to others. Layouts, image sizes and content categories on social networks change from time-to-time. If your profile hasn’t changed as well, you’ll look out-of-date.

[bctt tweet=”Social Media Spring Cleaning: Layouts & image sizes change. Are you current?”]

Here are some things to include in your social media spring cleaning:

Master List of Social Networks

If you don’t have a master list of all your social profiles, Read More→

Branding, Marketing Basics, social media
Affordable outsourcing with Fiverr. Learn how with Dina Eisenberg

Affordable Outsourcing for Entrepreneurs

Posted on September 17, 2014
by Andrea J. Stenberg

I often say we entrepreneurs are control freaks … that’s partially why we became entrepreneurs in the first place. However, if we want to really grow our business we need to learn to delegate. And if you’re a solopreneur like I am, that means outsourcing.Affordable outsourcing with Fiverr. Learn how with Dina Eisenberg

What should you be outsourcing? Anything that isn’t revenue generating. Administration, bookkeeping and technical matters come to mind.

For example, if you are designing a new cover photo for your Facebook page an experienced graphic designer can do it faster than you can and it will probably look much better.

And if designing that Facebook cover takes you one hour, that’s one hour you are not spending marketing your business or delivering your services.

However, outsourcing can be scary. First is the cost. Can you afford it? Second is how to find someone. How do you know they are good enough? And how do you know they’ll do a good job.

In this video interview with Dina Eisenberg we talk about her tips for using the site Fiverr to outsource many tasks. Looking at a provider’s rating is key, the number of jobs they have in the queue and their portfolio are all important. And best of all, many of the prices start at $5. That sounds like an affordable outsourcing option to me.

You can get a copy of Dina’s book The Essential Fiverr Buyer’s Guide for free until September 23rd.

 

Marketing Basics
Create a marketing plan in one week

Create a Marketing Plan in One Week

Posted on August 22, 2014
by Andrea J. Stenberg

Mark Satterfield says,

“Businesses don’t fail because of poor products or services. They fail because of a shortage of customers. And that occurs because they lack a consistent marketing strategy.”

I agree. I see tons of entrepreneurs who are extremely talented, smart offer fabulous products or services and yet they’re struggling because marketing is hard for them.

That’s why I was so pleased that Mark was willing to come on a Hangout with me to talk about his new book The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

On the first day Mark tells you to choose a niche. I think this is fabulous advice. It is very difficult to create a marketing plan if you are trying to sell to everyone. The more focused your niche, the more your marketing will speak to the people in that niche. As Mark says in the video, “It’s devilishly hard to get that initial attention.” Having a targeted niche makes it easier to get attention.

Think about an accountant. If an accountant says, “I can help businesses do your taxes” you probably won’t pay much attention. But if the same accountant says, “I help solopreneurs who provide a professional service pay less taxes” you’ll probably be more interested – assuming you are a solopreneur.

Of course, there’s no rule that says you can’t have more than one niche, you just to make sure each piece of marketing you create speaks to only one niche.

Please watch the video to hear more of Mark’s tips and examples.




Marketing Basics, Planning, Videos
Some of the best marketing and social media quotes

The Best Social Media and Marketing Quotes

Posted on July 21, 2014
by Andrea J. Stenberg

We all love quotes. They’re easy to share and help us remember key concepts. There are some “gurus” who are quoted frequently. Check your Facebook or Pinterest feeds and you’ll see some of the same people over and over again.

In today’s post I decided to share some marketing and social media advice from some really smart people who you may not have heard of … yet.

“Do you want to stand out on Twitter? Start engaging, conversing, asking, and helping others!” John Moneypenny

“Do you want to stand out on Twitter? Start engaging, conversing, asking, and helping others!”

John Moneypenny, JohnMoneypenny.com

  Read More→

Marketing Basics, social media
Add some personality to your LinkedIn profile by adding multimedia.

Showcase Your Talent on Your LinkedIn Profile

Posted on July 12, 2014
by Andrea J. Stenberg

When LinkedIn first launched your profile was pretty flat … the only image was your thumbnail photo.

But LinkedIn has kept up with the times by adding more visuals to the site and to your profile. It no longer has to be just an online resume.

Marketing is about getting people to know, like and trust you. By adding multimedia to your profile you finally have a chance to show off your personality and expertise.

In the Summary section you can upload a video directly to LinkedIn or include a link to a YouTube video or a number of other video services. You can add photos – great if you produce a visual product.

Writers could include PDFs with samples of their work. If you ever give a presentation, upload the PowerPoint to Slideshare and then add that to your profile.

All these tools give people more of an opportunity to find out something about you before they connect. Or, if they’re already connected they may learn something new about the products or services you provide.

Either way, it’s well worth your time putting together some multimedia elements for your profile.

Marketing Basics
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