I don’t care if you’re a coach, consultant, massage therapist or a toy store owner you need a blog as part of your online marketing strategy.
First of all your blog is the one piece of real estate on the web that you own.
You don’t own Facebook, LinkedIn, Instagram or any of the other social platforms. You have to play by their rules.
Not only that, you run the risk of getting booted off the platform, sometimes very arbitrarily, and losing all the work you’ve done.
And if you succeed in driving traffic to your profile you’re helping build someone else’s Google ranking.
Why Have a Blog and Not a Static Website?
The short answer is Google. You want your business to show up on a Google search, preferably in the top 3 listings. Read More→