Marketing Basics to promote and market your small business
Many small business owners dread marketing. It’s something that often gets put to the bottom of the “to-do” list until situation gets dire and you really, REALLY need new clients. Others get it done, but they kind of have to grit their teeth to do it. They know it’s something that has to be done […]
Can you learn to love marketing? Read More »
According to Statistics Canada, 64 percent of Canadians who “window shopped” online, later went to a “bricks and mortar” location to purchase that product. That statistic doesn’t surprise me. What does surprise me is that less than half of small business owners have a website for their business. If you’re one of that half who
Yes Virginia, you do need a website. Read More »
In case you haven’t noticed, I’ve been a little lax in my blogging lately. I’m busy with a joint venture project, client work, teaching and [insert favorite excuse here]. Since I know blogging is important to my business – it drives traffic, gives me SEO, helps me focus my thoughts – I knew it was
I’m doing the ultimate blog challenge Read More »
This is the Canadian holiday Family Day – the government’s response to people whining about the long stretch between New Year’s and Easter. I am very happy with their choice of family day. The very first one was on my birthday and it means I always have a long weekend somewhere near my birthday. Today
The Family Day Edition of The Blogging Boomers Carnival Read More »
This post is written by guest blogger Brendan Cruickshank. And while he has written about how to find green jobs, his advice works equally well for business owners and freelancers who want to find green clients. In an information age, one critical factor stands out – the likelihood that potential employers will investigate you anonymously is
A Sustainable Identity: 5 Tips on How to Brand Yourself Green Read More »
Recently I was reading Unmarketing by Scott Stratton. In the introduction he says: Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers. Just like branding is not your logo, marketing is not something you
Marketing Is Not a Task, It’s a Way of Doing Business Read More »
Here’s a nice short video from personal branding expert Lethia Owens about how to claim your Google profile. This is helpful if people are likely to search for you by name and there are others in the world who share your name. When you’re online for business, you can’t be in too many places. When
Have you claimed your Google Profile? Read More »
This past week I was on vacation at the in-laws cottage. My son brought a friend and the two of them spent much of the week listening to music by the Arrogant Worms. They listened so much that every time I woke in the middle of the night I’d have one of their songs running
I’m Boring or How to market yourself without being controversial Read More »
Sometimes I feel like I’m living a slightly schizophrenic life. As a marketing consultant specializing in social media, I spend a large chuck of my life immersed in the online World. I’m connecting with other online experts, and using each of the tools. I’m looking at how other businesses are marketing themselves online. I’m online
Are Large Corporations Beating Small Business At Social Media? Read More »
The title of today’s blog post is actually a quote from Mitch Joel’s Six Pixels of Separation. He goes on to say: “Just like in marketing, it takes a certain type of person to drive a BWM, and that may not be the same kind of person who likes retro country funk music. The point
Your brand is not for everyone Read More »