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video marketing for coaches

What’s Possible When Coaches Use Video Marketing

Posted on June 1, 2022
by Andrea J. Stenberg

The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.”

But if you acknowledge that your marketing activities take time to bear fruit, how do you know if a particular marketing activity is worth investing your time in?

What’s possible?

Let’s look at video marketing. What is actually possible to achieve with your videos?

This week one of my clients, a business coach, had an amazing result from her live videos.

It didn’t come from her first video. Not even her 10th.

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Facebook, Instagram, social media, Videos, YouTube Marketing
What to say in Live videos: Get Personal

What to Say on Live Videos: Part 1

Posted on October 17, 2021
by Andrea J. Stenberg

Getting Personal (Not Private)

Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.

Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.

Live video even beats prerecorded video.

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Facebook, Instagram, Know, Like, Trust Factor, social media, Videos, YouTube Marketing
video marketing expert Andrea Stenberg records an Instagram Reel using her smartphone

How to Use Instagram Reels to Grow Your Business

Posted on September 10, 2021
by Andrea J. Stenberg

Instagram Reels are fun to watch, easy to create and gets tons of reach, views and engagement. But they’re not just for fun and games. You can and should be using Instagram Reels to grow your business.

When creating Instagram Reels to promote your business you need to really stay on brand if you want to attract future customers.

This means don’t follow a bunch of random trends or memes just because other people are doing it.You may get lots of views but if they’re people who will never buy from you, what good is it?

Instead, think about what your ideal client worries about, dreams about or wants to know. Add a dash of your personal brand and you’ve got the recipe for a Reel that speaks to your ideal client.

They may not go viral, but they will catch the eyes and ears of your ideal customers. 

Here are some examples of Instagram Reels for business done right.

1. Screen Capture Tutorial

This works particularly well for software demos but could also be used to show off a blog post or explain how to use your online calendar. @bossinfluencer.co demonstrates how to duplicate yourself in a video using Inshot.

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A post shared by BOSSFLUENCER.CO | KRITI (@bossfluencer.co)

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Instagram, social media, Videos
woman on pink background holding a sign with 341 likes

The Instagram Algorithm Hates Me … Or Does It?

Posted on August 26, 2021
by Andrea J. Stenberg

If your reach and engagement on Instagram (or Facebook, LinkedIn or any social network) is down, don’t think the Instagram algorithm hates me.

Actually, the algorithm is your friend.

Help the Algorithm Hates me with a photo of social media marketing consultant Andrea Stenberg in a smartphone

Think about it…

If you follow 1,000 people on Instagram and they showed you every post that every account makes you’d miss a lot of good stuff.

So the Algorithm filters stuff out based on:

  • If it looks like it’s a great post (judged by engagement on that post)
  • How often you engage that that account
  • How often you engage with posts using that hashtag
  • How often do you engage with similar types of content

Flip it around as a business or creator on Instagram. 

If you’re creating truly great content, your followers will see your posts more often than other people’s posts, including your competition.

If your reach and engagement is down look at what you’re posting and ask yourself:

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Instagram, social media

Content Ideas for Instagram August 2021: And how to use them.

Posted on August 2, 2021
by Andrea J. Stenberg

Coming up with content ideas for Instagram, Facebook (or whatever social media platform you use) can sometimes be challenging. You’re busy running your business then suddenly you need to be creative for your social media too.

I created a list of fun made-up holidays in August to inspire you (scroll down to see the full list).

These are fun, silly posts but even if you have a serious business there is value in creating these types of posts.

Here’s why:

The Algorithm

I know you’ve heard about the Algorithm. When you create a post, not everyone who is following will see it. The algorithm determines who sees your post based on:

  • Engagement with you. People who interacted with your past posts (liked, commented, shared, saved, swiped) are more likely to see future posts.
  • How similar this post is to other types of posts this person interacts with
  • Whether it looks like it’s valuable content. If you create a post that gets a ton of engagement, the algorithm will show it to even more people.
  • Hashtags. If someone frequently engages with posts using similar hashtags to the ones you used, they’re more likely to see your post too.

Fun posts like this often encourage engagement, because people are on Instagram to be entertained, even if they use it for more serious purposes too.

Know, Like & Trust

If you’re like a lot of business owners I know, you have a tendency to be too serious or too business-like on social media.

And while it is important to showcase your knowledge, expertise and your products/services, you also need to let people get to know YOU, the person behind the business. The “Like” in know, like and trust.

These silly, made-up holidays allow your followers to see the lighter side of your personality, particularly if you use the caption to highlight how this holiday relates to you or use a photo of yourself in the post.

For example, for Watermelon Day you could take a photo of yourself eating watermelon then in the caption tell a story about a pip spitting contest you had with your brother as a child.

Engagement

As I said earlier, people who engaged with your posts in the past are more likely to see your future posts.

So when you post about these fun holidays make sure you find a way to encourage engagement. Then if you next post is educational or promotional those people who engaged with your fun post will be more likely to see the serious ones.

For example, for International Dat Day I plan to create a “This or That” post. I’ll ask my followers, “are you a cat person or a dog person?” Most people are one or the other and love to share their opinion.

Plus this is an easy call to action. Your viewers don’t have to think about the answer and they don’t have to work hard to reply. A “cat” or “dog” works.

Now You

I’d love to see what posts you create using my content ideas for Instagram. Tag me on social media or leave a comment below and tell me where I can find your post.

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A post shared by Video Marketing Tips w Andrea (@andreastenberg)

Facebook, Instagram, Know, Like, Trust Factor, Planning, social media
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