This is probably the most common question I get about Facebook: is it worth Boosting a post in Facebook or is it a waste of money?
Boosting a post is one of the easiest ways to use Facebook advertising. Jon Loomer refers to it as “the gateway drug of Facebook advertising.”
Facebook puts the button right under each post on your page – you don’t even have to go into the Ads Manager to use it. If you’ve never run a Facebook ad campaign, Boosted posts are a great place to test the waters. Read More→