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Archive for Facebook – Page 2

Are Facebook Ads Worth It

Are Facebook Ads Worth the Money?

Posted on April 4, 2019
by Andrea J. Stenberg

Factors That Impact the Success of Your Facebook Ads Campaign

Is it worth boosting a post on Facebook?

I get that question a lot.

It’s easy to spend a lot of money on Facebook ads. If you’re not careful you can quickly spend hundreds or even thousands of dollars with little to show for it.

You see there are a lot of moving parts when it comes to creating a successful Facebook ads campaign. If any one of these pieces are not correctly in place it can dramatically ramp up your costs and drop your results.

Read More→
Facebook, social media
Facebook Engagement Ad

How to Create an Engagement Ad for Facebook

Posted on June 20, 2018
by Andrea J. Stenberg

If you’re new to Facebook advertising, this video shows you how to create an engagement ad in the Facebook Ad Manager.

You’ve probably seen the “Boost Post” feature when posting to your Facebook page. While you can absolutely use this, by going into the Ad Manager you have more control over targeting, ad creation and more. Once you’ve created some custom audiences you know convert, then you can choose the Boost Post and add a custom audience to create an ad on the fly.

Before you run any Facebook Ad campaign you should have the Facebook Pixel installed on your website. The Pixel is a piece of code that gets added to your website so Facebook can track people who visit your website while logged into Facebook.

This is really powerful because it allows you to create a custom audience of people who have already visited your website. This custom audience already know who you are so will be more likely to convert than a completely cold audience who don’t know who you are.

You can also run ads to people who visit a sales page on your website but don’t make it to the thank you page – in other words they looked but didn’t buy. If they were on your sales page they were clearly interested. By running ads geared specifically to these people, you may nudge some of them into making a purchase.

This video shows you how to create an Engagement Ad – an ad designed to encourage people to like, comment, share or click on your ad.

However, as you can see, there are several other types of objectives for Facebook Ads. Ones you might consider running include:

  1. Traffic – this type of ad is optimized to find people who are most likely to click an ad to go to your website (or another location on the web other than Facebook).
  2. Video Views – this is currently one of the least expensive types of ads. Facebook wants people to be using video and they convert well. One strategy for Video View Ads is to run them for a specific video or series of videos. Then create a custom audience of people who watched 50 to 75% of the videos. Now create an ad targeting this custom audience. Make sure the ad is for a topic related to the topics of the videos.
  3. Lead Generation – perfect if you want to use Facebook Ads to grow your email list
  4. Messages are for running ads so you get people to message your page using Facebook Messanger
  5. Conversions are for making sales. The ad is optimized to show it to people who are most likely to convert (buy). You can have other types of conversions but for small business, sales is the most likely.
  6. Store Visits is for getting your ad in front of people who are on Facebook on their mobile device and near your store. It’s really meant for chains with multiple locations, however you can set it up for only one location.

I don’t ever recommend running Page Like ads – ads whose sole purpose is to get people to Like your page. In my opinion they’re a waste of money. If you run any other type of ad, a certain number of people will click through to your Page and Like it, regardless of the objective.

Do watch the entire video to learn more about setting up an Engagement ad and some of my strategies and advice for getting the most out of the ad.

 

Facebook, social media
Create Amazing Photos

Create Amazing Images for Your Social Media Posting

Posted on March 20, 2018
by Andrea J. Stenberg

When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more.

Why Use Images?

Eye-tracking studies show internet readers pay more attention to information-carrying images than they do reading text on the page. (Source)

Source: Buffer App

Tweets with images receive 150% more retweets than tweets without images. (Source)

BuzzSumo found that online articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)

Facebook posts with images see 2.3X more engagement than those without images. (Source)

Start with Great Photos

One of the easiest ways is to buy “stock” photos. There are a number of sites that sell photos – either individually, in a bundle or by subscription.

The pros – these are beautiful, professional photos. You can search the sites using keywords to find the appropriate subjects. And you know you have the legal right to use them on your website and social media.

The cons – Some of these sites are pricey. If you’re sharing a lot of content on your website or on social the price can add up fast. Additionally, stock photos seem cold. They look too polished and don’t create a connection between the viewer and your business. Read More→

Blogging, Facebook, Instagram, Pinterest, social media, Twitter
Is Facebook Marketing Dead

Is Facebook Marketing Dead? What the new algorithm means to small businesses

Posted on February 24, 2018
by Andrea J. Stenberg

In January 2018 Facebook announced it was changing the way posts from Pages appear in people’s news feed – ie. they are changing the Facebook algorithm. Again.

Facebook said:

Page posts will still appear in the newsfeed, though there may be fewer of them.”

Before I get into what this means for your business, let me answer:

What is the Facebook Algorithm?

The average person on Facebook has about 338 Friends and Liked 70 Pages. According to Facebook, that means you have the potential to see about 2,000 posts per day from your Friends and Pages. Read More→

Facebook, social media
Are you already behind on your 2018 Facebook posts?

Are you already behind on your 2018 Facebook posts?

Posted on January 12, 2018
by Andrea J. Stenberg

When talking to small business owners I keep hearing about their frustration with Facebook:

  • I don’t know what to post!
  • It takes too much time
  • I keep forgetting to post and now no one is paying attention
  • Why am I posting anyway?

Sound familiar?

I know exactly how you feel. I remember Read More→

Facebook, social media
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