When talking to small business owners I keep hearing about their frustration with Facebook:
Sound familiar?
I know exactly how you feel. I remember Read More→
Facebook Groups differ from Fan Pages (also called Business Pages or just Pages) in a number of key ways. When you create a Group, it is associated with your personal profile. This is a bit of a problem for people who are trying to keep their personal and professional lives separate on Facebook.
Groups allow more conversation between members as everyone’s posts go to the same place. Additionally, notifications from Groups are more easily seen by members than are posts by a Page. As a results, having a Group can give you more visibility among members. Read More→
I was a guest on Video Marketing Madness with Steve Sleeper and Ray the video guy – the audio is embedded below or you can listen here.
We chatted about video on Facebook – it’s competing with YouTube as a marketing tool. Facebook video ads are very cost effective.
[bctt tweet=”Video on Facebook – it’s competing with YouTube as a marketing tool”]
How to use Facebook to promote small mom & pop local businesses. Local businesses can band together with other local businesses to cross promote each other. If you go into a local business they’ll often talk to you about other businesses you might want to frequent. They should be doing the same thing on Facebook – everybody wins.
LinkedIn is more than an online resume – it’s a marketing platform. And publishing blog posts on LinkedIn’s publishing platform increases your exposure and establishes you as an expert.
Pinterest is a surprising tool for SEO and driving traffic to your website. Create a board and pins using keywords and have each pin link back to your website.
Ninja tip: Combine LinkedIn and Facebook by downloading your LinkedIn contacts and uploading the email addresses to Facebook to create a custom audience.
Earlier this month I had the pleasure of being a guest on the Marketing Strategy Session podcast where Jeff asked me about Facebook advertising.
Originally this was supposed to be a Google Hangout on Air but Murphy’s Law was in effect and while I could hear Jeff, he couldn’t hear me. As a result, we switched to an audio-only interview. That’s why you don’t actually see us on this video.
Have you ever visited Amazon, searched for a product then for the next few days seen ads for that product everywhere you go on the web? That’s because Amazon uses a marketing tool called “retargeting” or “remarketing”.
Retargeting is an amazingly effective and simple way to keep in front of visitors to your website. If they got interrupted, distracted or weren’t quite ready to buy, retargeting lets you keep your name in front of them. Then when they are ready to buy, hopefully your name will be top of mind.
Retargeting is vital if you want to get better results from your website.
In fact, 95% of first-time visitors to a website never return and 98% of first-time visitors don’t buy. Almost 50% of people visit a website 4 times before making a purchase.
If you use retargeting effectively you can greatly increase your lead generation and sales without increasing traffic to your website.
Let’s say you want to run Facebook ads to people who visit your website. Read More→
