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Archive for LinkedIn – Page 2

Talking LinkedIn

Talking LinkedIn on Money For Lunch Radio

Posted on July 30, 2015
by Andrea J. Stenberg

I invited to be a guest on Bert Martinez’s Money For Lunch Podcast. Also on the show was Vicky Oliver a leading career development expert and the multi-bestselling author talking about her newest: Live Like a Millionaire (Without Having to Be One).

I follow Vicky at about 29 minutes where I talk about LinkedIn marketing.

After me is Dustin Harward,s a National Speaker who believes that success comes from the inside-out.

I hope you enjoy the interviews.

Check Out Business Podcasts at Blog Talk Radio with MoneyForLunch on BlogTalkRadio
LinkedIn, social media
Personalize Your LinkedIn Invitation

If You Do This On LinkedIn Your Invitations Are Getting Deleted

Posted on June 10, 2015
by Andrea J. Stenberg

Personalize Your LinkedIn Invitation

I have a pet peeve about LinkedIn – one that a lot of other people share. It’s the dreaded standard invitation. You know the one – “I’d like to add you to my professional network on LinkedIn.”

Most people hate receiving them, particularly when they invitation comes from someone they don’t know. In fact, I often have clients who are a little freaked out by it. “Who is this person and why are they asking me to connect?”

Basically the standard invite is the LinkedIn equivalent of getting a form letter or a robocall. It takes no thought or effort on the sender’s part.

It’s also rude. Why should I (or anyone) accept your invitation to connect if you can’t be bothered to take 30 seconds and personalize the invitation? Tell me why you want to connect or how you found me. Read More→

LinkedIn, social media
What to share on LinkedIn

What To Post On LinkedIn

Posted on May 5, 2015
by Andrea J. Stenberg

What to Share on LinkedIn

The first question I get from clients is, “What should I post to LinkedIn?”

We entrepreneurs are attracted to LinkedIn because we’re not expected to share photos of our lunch or our pets. Sure, we eat lunch and love our pets but we don’t want to share that with our colleagues and customers. We want to be professional.

So back to the question: what to post as status updates?

Your goal with your posts is to show clients (past, present and future) that you’re knowledgeable, professional and an expert in your field as well as reminding them what you do.

Here are some of the types of posts you can share: Read More→

LinkedIn, social media
Marketing Radio podcast

LinkedIn, Facebook, Pinterest and more on Video Marketing Madness

Posted on April 27, 2015
by Andrea J. Stenberg

I was a guest on Video Marketing Madness with Steve Sleeper and Ray the video guy – the audio is embedded below or you can listen here.

Highlights of what we talked about:

We chatted about video on Facebook – it’s competing with YouTube as a marketing tool. Facebook video ads are very cost effective.

[bctt tweet=”Video on Facebook – it’s competing with YouTube as a marketing tool”]

How to use Facebook to promote small mom & pop local businesses. Local businesses can band together with other local businesses to cross promote each other. If you go into a local business they’ll often talk to you about other businesses you might want to frequent. They should be doing the same thing on Facebook – everybody wins.

LinkedIn is more than an online resume – it’s a marketing platform. And publishing blog posts on LinkedIn’s publishing platform increases your exposure and establishes you as an expert.

Pinterest is a surprising tool for SEO and driving traffic to your website. Create a board and pins using keywords and have each pin link back to your website.

Ninja tip: Combine LinkedIn and Facebook by downloading your LinkedIn contacts and uploading the email addresses to Facebook to create a custom audience.

Check Out Marketing Podcasts at Blog Talk Radio with Video Marketing Madness on BlogTalkRadio
Facebook, LinkedIn, Pinterest, social media

LinkedIn Invitations From People You Don’t Know

Posted on April 23, 2015
by Andrea J. Stenberg

One of the most common comments I hear from people who are new to LinkedIn is they don’t understand why people they don’t know are sending them invitations to connect. The next question I get is, “Should I accept these invitations?”

I created this slide show to answer that question.

Spoiler Alert: The short answer is “YES”.

Linked in connections – should you connect with people you don’t know
LinkedIn, social media
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