Much of social media and online marketing can be described as “content marketing”. This is the process of creating informative, helpful, entertaining or engaging “content” as a means to attract prospects to your business, getting those prospects to know, like and trust you, then staying in front of these people until they are ready to buy from you.
What is content?
A blog post (like this one), a video, an audio, photographs, infographics – anything that communicates.
The idea of a social media bomb (a concept created by Dreamgrow Digital) is that you take one great idea and turn it into a variety of media that you spread over a wide range of social tools. This way you reach more people without majorly increasing your workload.