Know, Like, Trust Factor in Marketing

Archive for Know, Like, Trust Factor

Marketing is about getting clients to know, like and trust you.

Know, Like and Trust in Your Marketing

Posted on September 30, 2015

All else being equal, people prefer to do business with people they know, like and trust. That’s why you need to keep this in mind in your marketing. It’s the reason things like blogging, podcasts and videos work as marketing tools. You position yourself as an expert, give potential clients a chance to see how you work and gives them a taste of your personality.

In this video Yvonne McCoy and I discussed the know, like trust factor in marketing. We then had one of the viewers – Melanie Lane – join the conversation and we started talking about how it relates to sales.

I hope you enjoy our conversation.

Blab, Know, Like, Trust Factor, Videos

Is your social media profile photo helping your image?

Posted on August 23, 2013

by Andrea J. Stenberg

When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person.

That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online customers a chance to get to know, like and trust you first.

This is why having a photo of you, not your logo, is so important in your social media marketing. It gives people a chance to virtually look you in the eye before making a decision to buy from you.

But I see a lot of people with photos that aren’t doing them justice. Your photo should reflect you and how your work with your clients. There shouldn’t be any surprises. Read More→

Branding, Know, Like, Trust Factor, Marketing Basics, social media

Create great content then repurpose it all over the web is the key to content marketing

Repurpose your content and create a Social media bomb

Posted on July 19, 2013

by Andrea J. Stenberg

Much of social media and online marketing can be described as “content marketing”. This is the process of creating informative, helpful, entertaining or engaging “content” as a means to attract prospects to your business, getting those prospects to know, like and trust you, then staying in front of these people until they are ready to buy from you.

What is content?

A blog post (like this one), a video, an audio, photographs, infographics – anything that communicates.

The idea of a social media bomb (a concept created by Dreamgrow Digital) is that you take one great idea and turn it into a variety of media that you spread over a wide range of social tools. This way you reach more people without majorly increasing your workload.

Repurpse great content all over the web to spread the word and give people a chance to know, like and trust you. This is called content marketing.

Thanks to www.dreamgrow.com for this great graphic

How does this work? Read More→

Information Marketing, Know, Like, Trust Factor, Marketing Basics, social media

What is social networking? A beginner’s guide

Posted on March 13, 2013

by Andrea J. Stenberg

Social networking – aka social media – is a way to connect to people online. The people component is often overlooked when people talk about social networking – they focus on the technology rather than the people.

Facebook, LinkedIn and Twitter are examples of social networking sites. It may surprise you to learn that YouTube and blogging are also considered to be social networking sites.

However, it doesn’t matter which site you’re on, the main purpose is making a connection with real people. Think back to the days before Alexander Graham Bell. When you wanted to do business with someone you had to get off your bum, go outside and walk down the street to find the person you wanted to talk with. But after the phone was invented we could talk to other people without leaving our homes or offices.

Jump forward to the 1970s and 80s when the fax machine became common. Suddenly you could send documents to people across town or across the world.

Social networking is a similar technological advance that allows you to communicate with people around the world. But unlike the telephone where you can only talk one-on-one (or one-on few in the case of conference calls) with social networking you can “talk” to many (even thousands) of people at once. I addition, these people don’t have to be listening live; you can post now and they may see your message later.

The key features of these sites are:

You create a profile for yourself or your business
You connect (Like, Follow, Friend) other people and vice versa
You makes posts or comments for your followers to read
You comment or share what others are posting

How does this help business?

Just like businesses quickly jumped on board with the telephone, social networking is a great tool for small businesses. It provides an opportunity for people to get to know, like and trust you in a non-threatening way.

You can showcase your expertise, let people know about new products or simply be entertaining. The choice is yours.

Like all effective marketing strategies, doing it right isn’t always easy. And it does take time. But an effective social media campaign can make a world of difference in your marketing.

Andrea Stenberg

Know, Like, Trust Factor, social media