Know, Like, Trust Factor in Marketing

Archive for Know, Like, Trust Factor

Andrea Stenberg helps you get personal with your social media content

Get Personal with Your Social Media Posts

Posted on November 27, 2018

Why should you Get Personal with you social media posts? People want to do business with people they know, like and trust. Showing off your expertise isn’t enough. You need to give your followers a chance to get to know the person behind the business.

What does that look like?

You need to Get Personal. Let the people who follow you virtually look you in the eye.

You don’t have to share your deepest, darkest secrets. But you do have to be willing to open up.

Today’s Assignment

Create three or four “get personal” posts. Here are some ideas:

Post one:

Create a post that introduces you to your audience. Even if people have been following you for a while they may not know you well so let them learn something about you. Include a selfie and write three or four paragraphs introducing yourself. First tell everyone who you are and what you do. Next share two or three personal pieces of your personal bio. Are you married? Have children? Have pets? Write a paragraph about that. Do you have a hobby? Tell them about it. Bonus marks if you make this a video instead of a photo and text.

Post two:

Explain why you started your business. We all have a story … some spark that motivated us to start a business. What was yours?

Post three:

Get out and take a photo of one of your favourite places in your neighbourhood. Let us know why you love this place

Post four:

Ask for people’s opinion about something personal. I have a friend who posted a question about whether bald men should use soap or shampoo. It generated a lot of funny comments and helped establish a personal connection with his followers.

Share one of your Get Personal posts today. If you’re posting to Facebook or using a scheduling tool schedule the other three posts over the next month.

After you’ve posted, share a link to your post on my Facebook page so we can see your wins!

Know, Like, Trust Factor, social media

Marketing is about getting clients to know, like and trust you.

Know, Like and Trust in Your Marketing

Posted on September 30, 2015

by Andrea J. Stenberg

All else being equal, people prefer to do business with people they know, like and trust. That’s why you need to keep this in mind in your marketing. It’s the reason things like blogging, podcasts and videos work as marketing tools. You position yourself as an expert, give potential clients a chance to see how you work and gives them a taste of your personality.

In this video Yvonne McCoy and I discussed the know, like trust factor in marketing. We then had one of the viewers – Melanie Lane – join the conversation and we started talking about how it relates to sales.

I hope you enjoy our conversation.

Blab, Know, Like, Trust Factor, Videos

Is your social media profile photo helping your image?

Posted on August 23, 2013

by Andrea J. Stenberg

When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person.

That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online customers a chance to get to know, like and trust you first.

This is why having a photo of you, not your logo, is so important in your social media marketing. It gives people a chance to virtually look you in the eye before making a decision to buy from you.

But I see a lot of people with photos that aren’t doing them justice. Your photo should reflect you and how your work with your clients. There shouldn’t be any surprises. Read More→

Branding, Know, Like, Trust Factor, Marketing Basics, social media

Create great content then repurpose it all over the web is the key to content marketing

Repurpose your content and create a Social media bomb

Posted on July 19, 2013

by Andrea J. Stenberg

Much of social media and online marketing can be described as “content marketing”. This is the process of creating informative, helpful, entertaining or engaging “content” as a means to attract prospects to your business, getting those prospects to know, like and trust you, then staying in front of these people until they are ready to buy from you.

What is content?

A blog post (like this one), a video, an audio, photographs, infographics – anything that communicates.

The idea of a social media bomb (a concept created by Dreamgrow Digital) is that you take one great idea and turn it into a variety of media that you spread over a wide range of social tools. This way you reach more people without majorly increasing your workload.