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Archive for Know, Like, Trust Factor

Best time to go live with Andrea Stenberg

When’s the Best Time to Schedule a Live Video?

Posted on September 27, 2022
by Andrea J. Stenberg

Scheduling a Live Video takes time. You need to choose a topic, create a great title, plan your content and then actually go live.

Naturally, if you’re trying to use Live Videos to get new clients you want to make sure you schedule your Live Videos at the best time so you get the most viewers.

But when’s the best time to go live? The answer may surprise you.

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Facebook, Know, Like, Trust Factor, LinkedIn, social media, Videos
What to say on live videos: be a smarty pants

What to Say On Live Videos Part 2:

Posted on October 19, 2021
by Andrea J. Stenberg

Show Off Your Expertise

To figure out what to say on live videos you first need to think about your overall goal.

Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and trust factor with your audience and then you can ask for the sale.

In my previous post I talked about how and why you need to get personal on your videos so your viewers can see the person behind the business.

Today I’m talking about showing your expertise. It’s not enough to tell people you’re an expert or list your qualifications. No one really cares plus it’s boring.

What you want to do is SHOW your audience how much you know. Let them see that you’re knowledgeable about your industry. You are an expert.

You’re not yet talking about your products and services or what you sell. You’re continuing to build that know, like and trust  by letting people see what you know.

You want them to watch the video and start thinking “wow, if this is what she shares for free, what kind of value am I going to get if I actually hire her?!?”

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Know, Like, Trust Factor, social media, Videos
What to say in Live videos: Get Personal

What to Say on Live Videos: Part 1

Posted on October 17, 2021
by Andrea J. Stenberg

Getting Personal (Not Private)

Tired of being the best kept secret in your industry? Learn what to say on Live Videos on Facebook, Instagram, YouTube or LinkedIn to gain visibility as well as build the know, like & trust factor with your audience.

Video has become a major driver of visibility online. The algorithms are giving video a priority. And your followers are more likely to watch video than read a written caption.

Live video even beats prerecorded video.

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Facebook, Instagram, Know, Like, Trust Factor, social media, Videos, YouTube Marketing

Content Ideas for Instagram August 2021: And how to use them.

Posted on August 2, 2021
by Andrea J. Stenberg

Coming up with content ideas for Instagram, Facebook (or whatever social media platform you use) can sometimes be challenging. You’re busy running your business then suddenly you need to be creative for your social media too.

I created a list of fun made-up holidays in August to inspire you (scroll down to see the full list).

These are fun, silly posts but even if you have a serious business there is value in creating these types of posts.

Here’s why:

The Algorithm

I know you’ve heard about the Algorithm. When you create a post, not everyone who is following will see it. The algorithm determines who sees your post based on:

  • Engagement with you. People who interacted with your past posts (liked, commented, shared, saved, swiped) are more likely to see future posts.
  • How similar this post is to other types of posts this person interacts with
  • Whether it looks like it’s valuable content. If you create a post that gets a ton of engagement, the algorithm will show it to even more people.
  • Hashtags. If someone frequently engages with posts using similar hashtags to the ones you used, they’re more likely to see your post too.

Fun posts like this often encourage engagement, because people are on Instagram to be entertained, even if they use it for more serious purposes too.

Know, Like & Trust

If you’re like a lot of business owners I know, you have a tendency to be too serious or too business-like on social media.

And while it is important to showcase your knowledge, expertise and your products/services, you also need to let people get to know YOU, the person behind the business. The “Like” in know, like and trust.

These silly, made-up holidays allow your followers to see the lighter side of your personality, particularly if you use the caption to highlight how this holiday relates to you or use a photo of yourself in the post.

For example, for Watermelon Day you could take a photo of yourself eating watermelon then in the caption tell a story about a pip spitting contest you had with your brother as a child.

Engagement

As I said earlier, people who engaged with your posts in the past are more likely to see your future posts.

So when you post about these fun holidays make sure you find a way to encourage engagement. Then if you next post is educational or promotional those people who engaged with your fun post will be more likely to see the serious ones.

For example, for International Dat Day I plan to create a “This or That” post. I’ll ask my followers, “are you a cat person or a dog person?” Most people are one or the other and love to share their opinion.

Plus this is an easy call to action. Your viewers don’t have to think about the answer and they don’t have to work hard to reply. A “cat” or “dog” works.

Now You

I’d love to see what posts you create using my content ideas for Instagram. Tag me on social media or leave a comment below and tell me where I can find your post.

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Facebook, Instagram, Know, Like, Trust Factor, Planning, social media
Repurpose your blog posts

Repurpose Your Blog Posts to Save Time and Expand Your Reach

Posted on December 11, 2018
by Andrea J. Stenberg

Creating content for sharing on social media can be time-consuming and mentally draining.

That’s why it is so important to find ways to reuse or repurpose your content. After all, if you can take one idea or one piece of content and share it all across the web multiple times and in multiple ways it’s going to expand your reach and save you a ton of time and effort.

I believe the best place to start with your content creation is with your blog. If you’re not a writer, hang in because I will have a tip for you following this section.Repurpose your blog posts

Blogging is important because it is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Pinterest or any of the other social platforms. You have to play by their rules, run the risk of getting booted off the platform and if you succeed in driving traffic to your profile you’re helping build someone else’s SEO.

When you focus on blogging, you’re building your online reputation, improving your search engine ranking and having the potential to grow your business in a meaningful way.

Each time you add a new blog post you’re adding a new page to your website. This is a new potential landing page, another opportunity for you to show up in a Google search and another reason for people to visit your website.

When using blogging as a marketing tool you want to focus on three things. First you want to provide valuable and/or entertaining content. This shouldn’t be fluff, or hastily copied from other pages. Read More→

Information Marketing, Know, Like, Trust Factor, social media
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Check out other blog posts

  • How Long Should Your Live Video Be?
  • Live Video Intro Mistakes That Cost Views
  • Choosing a Background For Your Videos
  • Marketing With YouTube Shorts: Should You Try It?
  • When’s the Best Time to Schedule a Live Video?

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How to Choose a Background For Your Videos

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