What is your brand?
What do you need to know to stand out from the crowd? Your personal brand.
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Marketing Basics
Marketing Basics to promote and market your small business
“I don’t have time for social media”
“Which social network should I use?” “Do I really have to be on Facebook and LinkedIn and Twitter and YouTube and Google Plus and …” “How do I manage my social media marketing and still run my business?” I hear these questions from clients on almost a daily basis. And trust me, I know how
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Search Engine Optimization or how to get your website found on Google
SEO (Search Engine Optimization) is often misunderstood by small business owners, mainly because it’s pretty complicated. While I don’t pretend to be anything like an expert on the subject, I’ll give you a few basics here. What is SEO? It refers to things you do with your website to make it more likely to turn
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Make 2013 Your Best Year Ever: Create Your Marketing Plan Part 1
At this time of year, many of my customers are too busy just trying to survive until New Year’s to worry about marketing their business. I suspect this is true for many professionals who provide a service to other businesses. If you find your business is slowing down or even drying up for the next
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Blog Marketing – 7 Tips to Overcome Writer’s Block
Blogging and article writing are wonderful marketing tools, particularly for people who are selling their expertise and not a product. It’s a great way to showcase your knowledge. They are also fabulous for SEO (search engine optimization). If you’re blogging regularly, you have new content for Google to index. By automating sharing your posts with
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Are You Making this Mistake With Your Facebook Page?
We’ve all heard the horror stories – kids posting photos on Facebook of themselves drinking, doing drugs and just plain stupid stuff. Then these photos come back to haunt them when they’re looking for work. Now let’s face it, for middle aged business owners, a night of heavy drinking is a second glass of wine
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Public Relations Gone Bad: a Case Study of the London Rippers
Is it true that any publicity is good publicity? I’m not sure, but read this case study and tell me what you think. London Ontario is a city of just over 350,000 in South-Western Ontario, about 200 km west of Toronto. Recently a professional baseball team in the Frontier league came to town. The owners
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Why I Need A Written Marketing Plan
One of the advantages of being a solopreneur or small business is you can change direction faster than a large corporation; there are no committees or layers of management to consult. It’s just you making a decision. However, too many small business owners get used to flying by the seat of their pants when it
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Facebook Timeline for your Business Page
5 Things you must do now to get ready for March 30th If you have a Facebook Page (also known as Fan Pages) for your business, you need to know that Facebook is making changes once again. On March 30th all Pages will be automatically converted to the new Timeline format. Many businesses have voluntarily
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Ready, Set, Go Market
How’s your marketing going so far in 2012? If you’re not getting the best results possible, list to this radio interview I did with business coach Yvonne McCoy on her BlogTalkRadio show SOS 4 Your Business where we talk about marketing and creating a marketing plan. Listen to internet radio with SOS 4 Your Business
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