Posts about social media marketing including LinkedIn, Facebook, Instagram and other social media sites. I particularly speak about using social media for coaches, consultants, course creators and other heart centered entrepreneurs.
I was a guest on Video Marketing Madness with Steve Sleeper and Ray the video guy – the audio is embedded below or you can listen here. Highlights of what we talked about: We chatted about video on Facebook – it’s competing with YouTube as a marketing tool. Facebook video ads are very cost effective. [bctt tweet=”Video […]
LinkedIn, Facebook, Pinterest and more on Video Marketing Madness Read More »
One of the most common comments I hear from people who are new to LinkedIn is they don’t understand why people they don’t know are sending them invitations to connect. The next question I get is, “Should I accept these invitations?” I created this slide show to answer that question. Spoiler Alert: The short answer
LinkedIn Invitations From People You Don’t Know Read More »
Earlier this month I had the pleasure of being a guest on the Marketing Strategy Session podcast where Jeff asked me about Facebook advertising. Originally this was supposed to be a Google Hangout on Air but Murphy’s Law was in effect and while I could hear Jeff, he couldn’t hear me. As a result, we switched
Get Customers for Pennies on Facebook Read More »
YouTube is rolling out a new feature called “Cards”. This feature lets you add a graphical call to action on your videos. In fact, you can have up to five cards per video. And yes, the cards are clickable. One of the things that makes these great is you can create an “evergreen” video but
Video Marketing – YouTube Cards Read More »
When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do once or twice a year. No one really likes spring cleaning, but it’s a necessary evil. Same is true of your social media. You need to clean things up, ensure your profiles
It’s Time For Your Social Media Spring Cleaning Read More »
Have you ever visited Amazon, searched for a product then for the next few days seen ads for that product everywhere you go on the web? That’s because Amazon uses a marketing tool called “retargeting” or “remarketing”. Retargeting is an amazingly effective and simple way to keep in front of visitors to your website. If
Better Facebook Advertising Read More »
This is probably the most common question I get about Facebook: is it worth Boosting a post in Facebook or is it a waste of money? Boosting a post is one of the easiest ways to use Facebook advertising. Jon Loomer refers to it as “the gateway drug of Facebook advertising.” Facebook puts the button
Facebook Boost Post Ads: Are They Worth It? Read More »
Unlike other social networks, it’s not always intuitive as to how to use LinkedIn effectively. If you have a LinkedIn profile and are scratching your head about what to do next, here are 5 ways entrepreneurs are using LinkedIn as a business tool. 1. Establish Your Credibility People prefer to do business with those they
5 Ways Entrepreneurs Use LinkedIn To Grow Their Business Read More »
When it comes to your LinkedIn profile you can have both recommendations and the relatively new endorsements from your connections. However they are not of equal value. My friend Dave Delaney said it best: “LinkedIn endorsements are a smile and a nod, while a recommendation is a hug or a high-five.” There are a few
LinkedIn Endorsements vs Recommendations Read More »
LinkedIn has had the “who’s viewed your profile” feature for a while. But in the past year it’s become more robust and gives you more information: how many people have viewed your profile, what industry they’re in, how they found you and more. Of course, if you pay to upgrade to the Premium account you
Who’s Viewed Your LinkedIn Profile Read More »