The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in […]
What is the Rule of Seven? And how will it improve your marketing? Read More »
If you’ve been reading this blog for a while, you probably already know that I’m mostly an open networker – I accept invitations even from people I don’t know. However, that doesn’t mean I want to randomly build my network with anyone and everyone. I want to connect with people who are truly interested in
How to decide who to add to your LinkedIn network Read More »
If there’s one thing entrepreneurs have in common is there’s always more to do than time to do it. However, there are some ways to ensure you get more done. First, understand your motivation. Are you trying to avoid something unpleasant that will happen if you don’t complete your task or are you aiming for
Deadlines – Powerful Motivation For Getting Things Done Read More »
Many people consider LinkedIn as an online version of their resume. If you’re a business owner or consultant and you’re thinking about LinkedIn this way you are missing out on a powerful opportunity to grow and gain new clients. I asked some people in my network how they’re using LinkedIn. Here are their answers: Joining
Five Entrepreneurs Share How They Use LinkedIn to Grow Their Business Read More »
LinkedIn is more than an online resume. Join me at 2 p.m. eastern on November 4th for this live call, or watch the replay here.
LinkedIn Hotseat: Growing Your Business with LinkedIn Read More »
Facebook Groups differ from Fan Pages (also called Business Pages or just Pages) in a number of key ways. When you create a Group, it is associated with your personal profile. This is a bit of a problem for people who are trying to keep their personal and professional lives separate on Facebook. Groups allow
Facebook Groups vs Fan Pages – Which Should You Have? Read More »
When you are having a sales conversation with a potential customer it’s not unusual for them to have “objections” – questions about whether your product or service is right for them. For many people who are new to the idea of selling, objections can seem like the end of the sales process. However, if you
Overcoming Objections With Your Marketing Read More »
All else being equal, people prefer to do business with people they know, like and trust. That’s why you need to keep this in mind in your marketing. It’s the reason things like blogging, podcasts and videos work as marketing tools. You position yourself as an expert, give potential clients a chance to see how you
Know, Like and Trust in Your Marketing Read More »
When I talk to clients about blogging the most common question I get is “what would I write about?” It’s actually not as hard as you might think. Once you get started, I’ll bet you can easily come up with dozens of ideas. To decide what topics to write about first you need to remember
What to Write About On Your Business Blog Read More »
As a small business owner you are busy. When you engage in any type of marketing activity you want to know that you’re going to get results. And the end result needs to be more sales. So why should you be blogging? Before I answer that I should probably answer a more basic question, what
4 Reasons You Need a Business Blog Read More »