Women Undervalue Themselves “In one startling study, women paid themselves 18% less than the men paid themselves for identical work.” Standford Graduate School of Business. While this famous study by John Jost is 17 years old, I discovered numerous other studies showing similar results. What got me thinking about this was a conversation with my […]
Are You Keeping Your Business In the Slow Lane ? Read More »
If you read my previous blog post, you know I’ve been participating in Gary Ryan Blair’s 100 Day Challenge and getting amazing results. That’s why I was so excited when he agreed to let me interview him for the blog. The interview is only about 28.5 minutes but Gary shared some really valuable stuff. In
Get Massive Results This Quarter Read More »
When you run a business, no matter how heart-centered you are or how dedicated you are to helping others, if you don’t make a profit you have a hobby, not a business. Always remembering to focus on the bottom line can be challenging when you’re wearing so many different hats in your business. I know
I’m on Track to Double My Income – Are You? Read More »
YouTube is rolling out a new feature called “Cards”. This feature lets you add a graphical call to action on your videos. In fact, you can have up to five cards per video. And yes, the cards are clickable. One of the things that makes these great is you can create an “evergreen” video but
Video Marketing – YouTube Cards Read More »
When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do once or twice a year. No one really likes spring cleaning, but it’s a necessary evil. Same is true of your social media. You need to clean things up, ensure your profiles
It’s Time For Your Social Media Spring Cleaning Read More »
Have you ever visited Amazon, searched for a product then for the next few days seen ads for that product everywhere you go on the web? That’s because Amazon uses a marketing tool called “retargeting” or “remarketing”. Retargeting is an amazingly effective and simple way to keep in front of visitors to your website. If
Better Facebook Advertising Read More »
This is probably the most common question I get about Facebook: is it worth Boosting a post in Facebook or is it a waste of money? Boosting a post is one of the easiest ways to use Facebook advertising. Jon Loomer refers to it as “the gateway drug of Facebook advertising.” Facebook puts the button
Facebook Boost Post Ads: Are They Worth It? Read More »
Unlike other social networks, it’s not always intuitive as to how to use LinkedIn effectively. If you have a LinkedIn profile and are scratching your head about what to do next, here are 5 ways entrepreneurs are using LinkedIn as a business tool. 1. Establish Your Credibility People prefer to do business with those they
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We’ve all been told how important it is to set goals in business. My bookshelf is full of books exhorting me to write S.M.A.R.T. goals on a monthly, quarterly, annual and even 5-year basis. But where is all this goal setting getting us? I have to confess that when I started writing this article I thought
Is It Time to Stop Setting Goals? Read More »
When it comes to your LinkedIn profile you can have both recommendations and the relatively new endorsements from your connections. However they are not of equal value. My friend Dave Delaney said it best: “LinkedIn endorsements are a smile and a nod, while a recommendation is a hug or a high-five.” There are a few
LinkedIn Endorsements vs Recommendations Read More »