If you’ve been blogging for a while you probably have posts you made when you weren’t thinking about how it would look when shared on Pinterest. And while you don’t want to go back and update the images on all your blog posts, the most popular ones – the ones still getting traffic – should […]
How to Get Traffic to Your Older Blog Posts from Pinterest Read More »
What’s the secret to creating a powerful LinkedIn profile that gets found? Completing the Summary section. I think the Summary section is possibly the most important part of your LinkedIn profile. It’s one place where you can really show off your personality – give people a taste of who you are. Also, you may not
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In order to make the most of your LinkedIn account you need to create the best possible profile you can. Here is a short video I created with a quick tips for improving your profile. And yes, you should be able to complete this step in less than a minute. If you enjoyed this video
Your LinkedIn Profile – a quick improvement Read More »
Pinterest is a great tool for driving traffic to your website even if you don’t sell gardening or home decor products. Here are 7 tips for using Pinterest to market your business: Make sure you have a business account. It doesn’t cost anything but allows you access to valuable analytics such as your most repined
7 Pinterest Marketing Tips for Your Small Business Read More »
How can you tell if there’s a problem with your website? I’m not talking technical stuff here, but a problem in how visitors perceive your site? The answer is bounce rate. Bounce rate is the Google Analytics stat that tells you how many people came to your website and left immediately. Avinash Kaushik, Google’s Analytics
Does Your Website Suck? This Statistic Can Tell You Read More »
This morning I sat down to write a new blog post. Wrote the entire thing and was getting ready to post it to my blog when I noticed from my admin panel a similarly titled blog post. Deciding I better check, I discovered a large portion of that post was telling the same story I
How to Be Original in Your Content Marketing Read More »
You wake up in the morning and turn on the radio, check your Facebook page, then read the newspaper. Once you’re at work you delete some spam, do a few dozen Google searches and check your Twitter. Later you head out to meet a client and pass store windows and billboards. At the end of
Using the Marketing Rule of Seven Read More »
Earlier this week I did a workshop in Port Elgin for the Saugeen Shores Business Enterprise Centre. We were talking about social media integration. One thing I told people is to consider your social media marketing goals. One goal may be to get more followers – after all, if you’re posting on Google+ but only
Setting your social media marketing goals Read More »
The word authenticity is often and bandied talking about marketing and branding. But far too often people are left wondering what exactly this means as it relates to their social media marketing. For me defining authenticity takes me back to the idea that all marketing is about getting people to know, like and trust you.
What Does it Mean to be “Authentic” in Your Marketing? Read More »
There are so many social media sites it’s hard for the average person to know which one is right for their business. Really, it comes down to your goals – what are you hoping to achieve with your social media marketing. The chart below gives you an overview of what benefits you can have from
Which Social Media Site is Right for You? Read More »