When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person. That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online […]
Is your social media profile photo helping your image? Read More »
Images are becoming increasingly important for online marketing. On social media, content that includes interesting and attractive images gets 94% more views than content without images. And with sites like Pinterest and Slideshare popping up, images are king. But there’s more. When people are searching on Google, 37% say they are more likely to click
The Importance of Images in Your Marketing Read More »
Although I love speaking in front of groups, I know it scares the pants off other people. In fact, when I teach at the college, I have often had a student in tears about having to give presentations. But speaking in front of a networking group can be an invaluable marketing strategy. In this great
Learn Ivan Misner’s 5 Tips For Getting Past Your Fear of Presenting Read More »
LinkedIn often tells you to only connect with people you know well and trust. In fact, they make it difficult for you to connect with people you don’t know. But is this good advice? I think if you’re trying to grow your business, it doesn’t make sense not to expand your network on LinkedIn. If
Video: Why You Should Connect With People You Don’t Know on LinkedIn Read More »
How can you get the most out of your marketing efforts? Create a social media bomb. Read this article to discover what this means.
Repurpose your content and create a Social media bomb Read More »
What do you need to know to stand out from the crowd? Your personal brand.
What is your brand? Read More »
“Which social network should I use?” “Do I really have to be on Facebook and LinkedIn and Twitter and YouTube and Google Plus and …” “How do I manage my social media marketing and still run my business?” I hear these questions from clients on almost a daily basis. And trust me, I know how
“I don’t have time for social media” Read More »
Like many people my age, I have aging parents who need a little help. Case in point, next week my mom is having knee replacement surgery. Both she and dad were worrying about how they’d manage when she gets out of the hospital. At one point she was almost in a panic. “Don’t worry,” I
Have Cell Phone, Will Travel – Working Away From Your Home Office Read More »
In yesterday’s post I talked about Open Networkers and Selective Connectors. If someone is obviously an Open Networker, feel free to send them an invitation to connect, even if you don’t know each other. But what if they’re a Selective Connector or you’re not sure? How do you get connected without offending them or getting
LinkedIn Connections – should you connect with people you don’t know? #3 Read More »
The dangers of sending invitations to people you don’t know Yesterday I told you why I think it’s a good idea to accept invitations on LinkedIn from people you don’t know. But you don’t want to be sitting around waiting for people to connect with you. You need to be proactive with your networking and
LinkedIn Connections – should you connect with people you don’t know? #2 Read More »