Many people consider LinkedIn as an online version of their resume. If you’re a business owner or consultant and you’re thinking about LinkedIn this way you are missing out on a powerful opportunity to grow and gain new clients. I asked some people in my network how they’re using LinkedIn. Here are their answers: Joining […]
Five Entrepreneurs Share How They Use LinkedIn to Grow Their Business Read More »
LinkedIn is more than an online resume. Join me at 2 p.m. eastern on November 4th for this live call, or watch the replay here.
LinkedIn Hotseat: Growing Your Business with LinkedIn Read More »
Facebook Groups differ from Fan Pages (also called Business Pages or just Pages) in a number of key ways. When you create a Group, it is associated with your personal profile. This is a bit of a problem for people who are trying to keep their personal and professional lives separate on Facebook. Groups allow
Facebook Groups vs Fan Pages – Which Should You Have? Read More »
When you are having a sales conversation with a potential customer it’s not unusual for them to have “objections” – questions about whether your product or service is right for them. For many people who are new to the idea of selling, objections can seem like the end of the sales process. However, if you
Overcoming Objections With Your Marketing Read More »
All else being equal, people prefer to do business with people they know, like and trust. That’s why you need to keep this in mind in your marketing. It’s the reason things like blogging, podcasts and videos work as marketing tools. You position yourself as an expert, give potential clients a chance to see how you
Know, Like and Trust in Your Marketing Read More »
When I talk to clients about blogging the most common question I get is “what would I write about?” It’s actually not as hard as you might think. Once you get started, I’ll bet you can easily come up with dozens of ideas. To decide what topics to write about first you need to remember
What to Write About On Your Business Blog Read More »
As a small business owner you are busy. When you engage in any type of marketing activity you want to know that you’re going to get results. And the end result needs to be more sales. So why should you be blogging? Before I answer that I should probably answer a more basic question, what
4 Reasons You Need a Business Blog Read More »
I invited to be a guest on Bert Martinez’s Money For Lunch Podcast. Also on the show was Vicky Oliver a leading career development expert and the multi-bestselling author talking about her newest: Live Like a Millionaire (Without Having to Be One). I follow Vicky at about 29 minutes where I talk about LinkedIn marketing. After me is Dustin Harward,s
Talking LinkedIn on Money For Lunch Radio Read More »
Would you like your bio to go from flat and boring to enticing and exciting? Today I want to talk about your bio. Whether it’s your LinkedIn profile, the “About” section on your Facebook page, the “About” section on your website or maybe it’s the intro when you speak at the local group, if you’re
How to Create A Better Bio Read More »
Having a business blog is a great marketing tool. It gives prospects a chance to check you out before having to take any further action. It’s great for search engine optimization – if you create good blog post titles you’re more likely to show up in search. However, even if you create the best blog
7 Things To Do Immediately After Publishing A Blog Post Read More »